Ever
since hits and home runs increased significantly after a leading
aluminum bat manufacturer introduced the ABlack Magic@ bat
in 1985, a controversy has raged in the National Collegiate
Athletic Association (NCAA) concerning the use of aluminum
baseball bats. The first Abat summit@ with members of the
NCAA Baseball Rules Committee and executives of aluminum-bat
manufacturers was held in the summer of 1994. From this point
on it was evident that the ability of manufacturers to manipulate
the size and weight of baseball bats created an injury hazard
and a player-development problem for collegiate-level baseball
players. Although small steps have taken place to limit the
hazardous equipment, a final solution would be found in a
mandate by the NCAA for its member institutions to make a
permanent and exclusive switch from aluminum bats to wooden
bats. Specifically, this mandate should be directed to those
programs at the Division I level where the baseball players
are strong enough, fast enough, and skilled enough to injure
one another by their use of aluminum bats.
The
history of public relations is littered with confirmations
and allegations of unethical behavior
demonstrated by coaches and athletes. The latest firing of
Indiana University's notorious
Bobby Knight and the suspension of baseball's John Rocker
are two recent cases that involved
poor decision making on the part of Knight and Rocker. Professionals?
One often wonders
from what moral foundation do participants in the world of
sport chose to make their decisions
and subsequently act (1). Their ethical conduct was in question
and steps were taken to
remedy the situation.
I
would like to break this winning formula down into "easy
to chew" bite-sized chunks. In doing so, we will look
at four smaller nuggets of truth. The first nugget is: "THE
ROAD TO SUCCESS," the second is: "HARD WORK,"
the third: "DETERMINATION," and the fourth nugget
worthy of a closer look is: "PERSONAL SACRIFICE."
For our conclusion, I will ask, "Who will answer this
call?"
By
defining match days and football grounds as times and places
in which fighting could be engaged in and aggressive forms
of masculinity displayed, the media, especially the national
tabloid press, played a part of some moment in stimulating
and shaping the development of soccer hooliganism (p. 122).
Murphy et al., (1990), believe that the amount of publicity
given to the superhooligan groups and their leaders increased
the membership ranks with "hardcases and other socio-pathic
nutters" (Murphy et al., 1990, p. 168), who were not
previously involved with soccer hooliganism.