United States Sports Academy - "America's Sports University"

The Sport Journal - ISSN: 1543-9518

volume 9 number 3

ISSN: 1543-9518

A New Market Research Approach in Sport-Data Mining

Introduction

Numerous organizations in the field of business have shown that great success and lucrative outcomes can be accomplished through implementing data mining. For example, Wal-Mart used data mining and found a link between the sales of babies’ diapers and beer. Based on this result, Wal-Mart placed beer close to the babies’ diapers, which resulted in a significant increase in terms of beer sales (Saban, 2001). Another salient example is American Express. American Express built a data mining model to examine millions of data and calculated “purchase scores”—customer’s propensity to make purchases, which not only provided merchants with valuable information, but also reduced American Express’ marketing expenses (Saban, 2001). As a result, research efforts made in data mining are warranted due to numerous successes accomplished while utilizing it.

Does the Media Impact Athletic Performance?

"It is not the critic who counts, nor the man who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again because there is no effort without error and shortcomings, who knows the great devotion, who spends himself in a worthy cause, who at best knows in the end the high achievement of triumph and who at worst, if he fails while daring greatly, knows his place shall never be with those timid and cold souls who know neither victory or defeat."–26th President Theodore Roosevelt

Gender, Skill, and Performance in Amateur Golf: An Examination of NCAA Division I Golfers

Abstract

In a previous study, it was found that male amateur golfers must possess a variety of shot-making skills to be successful and that relative to driving ability, putting skills and reaching greens in regulation contribute more to explaining tournament success. This present research extends these findings by expanding the investigation to analyze the performance determinants of both female and male amateur golfers. In so doing, we are able to test for the presence of gender-based differences in skill levels and in the relationship between skills and tournament performance. Using a sample of NCAA Division I male and female golfers who participated in tournament play during 2004-2005, our research offers two interesting observations. First, on average, male and female amateur golfers possess different levels of shot-making skills. Second, these disparate skills influence tournament performance differently across genders. Although the causality of these gender-based disparities cannot be identified with certainty, several plausible explanations are considered.

Preferred Player Characteristics and Skills of Division I Men's Basketball Coaches

Abstract

A national survey of selected men’s basketball coaches, at the NCAA Division I level, revealed how essential the respondents felt certain work ethic characteristics were for successful basketball players on their team. The respondents also revealed how important specific skills or talents were for the success of men’s NCAA men’s Division I basketball programs. The survey was completed by means of a 36-item Likert scale questionnaire. This investigation determined to what degree NCAA Division I coaches should seek specific work ethic characteristics and physical skills/talents in their players.

Video Recording of Elite Seated Shot Putters During World Class Events

Abstract

The purpose of this paper is to share useful and practical information coming out of the first experience of systematic video recording of seated shot-putters during the Sydney 2000 Paralympic Games. It is anticipated that this paper will provide valuable information to sport scientists facing the challenge of conducting performance analysis of able-bodied or disabled athletes, such as seated shot-putters, during world-class competitive events. More specifically, this paper provides (1) the practical aspects of the cameras’ setup used during this systematic video recording, (2) the number and usability of attempts recorded, taking into consideration the impact of uncontrollable perturbing factors, and (3) recommendations to improve the video recording procedure in such conditions. Two operators recorded each put using two compact, high-speed digital video cameras placed in different locations such as right, left or front of the shot-putter. In this study, 15% of the attempts were not recorded, 72% were recorded and fully available for analysis, 10% were incomplete and 2% were obstructed (as a percentage of expected attempts). This study suggests that the increase of the number and usability of the attempts recorded relies on the number and position of cameras and the operators as well as on other facilitating actions.

Performance Enhancement Drugs: Knowledge, Attitude, And Intended Behavior Among Community Coaches In Hong Kong

Abstract

The purpose of the study was to elucidate the perceived knowledge, actual knowledge, attitude, and intended behavior of community coaches with respect to performance enhancement drugs (PED). The Theory of Planned Behavior was used as a guiding framework to structure the questionnaire used for data collection. Results of the analyses suggested that community coaches under-estimated their own knowledge about PED. Most respondents are supportive to the anti-doping movement in terms of both attitude and behavior intent. Results of the present study also partially agreed with the Theory of Planned Behavior, perceived knowledge, actual knowledge, and attitude towards PED were found to be significantly related to behavioral intent. Implications of the results were discussed.

Media Sports Stars and Adolescents: A Statistical Analysis of Mediated Sports Heroes Based on Self-Concept Congruity

Abstract

Many social critics have suggested that our heavily mediated sports heroes no longer embody the ideal for adoring adolescents. This study attempts to better understand how American adolescents view these star athletes through statistical comparisons between the images of sports heroes and real and ideal self-concepts. Distances between self-concept and images of sports heroes suggest that sports heroes still embody the ideal in most areas, although not in academics and behavioral conduct.

Letter to the Editor

Thinking About Olympism and the USA

Editor’s Note: Don Anthony, a noted Olympic historian from Great Britain and long-time friend of the United States Sports Academy, wrote this article for USSA President Dr. Thomas P. Rosandich. The Sport Journal is publishing this piece as a letter to the editor.